Hi sweet friend,
This is one of my most passionate “I never talk about it” topics… Well, let me correct that to say “the topic I used to never talk about because I didn’t want everyone in my local market to know what I was doing.” You only knew I had a YouTube channel if you were my best friend, you lived within my four walls, or if you were relocating to the Houston Suburbs. Lol.
But today I am pulling back the curtain, and as I am doing research for this blog post, I am going back through my old spreadsheets. I can see in 2019 where all of my 44 sales came from:
29 – Yelp Reviews
2 – Repeat Clients
5 – Referrals
1 – Facebook Group
1 – Facebook Marketplace
3 – Personal Friends
1 – Zillow.com
1 – Sign Call
1 – Blog
Then watch this shift and see where my 62 sales came from in 2020:
26 – YouTube
15 – Yelp Reviews
6 – Repeat Clients
2 – Referrals
2 – Facebook Marketplace
1 – Personal Friends
2 – Sign Call
7 – Blog
1 – Networking
If you are curious about what this means in dollars, in 2019 I grossed $298k, in 2020 I grossed $546k with $339k directly from YouTube, and in 2021, I grossed $793k with $609k directly from YouTube. Then in 2022, I grossed $907k with 80% – 90% directly from my online content.
So in 2019, 0% of my income came from YouTube, then 62% in 2020, then 77% in 2021, and then 82% in 2022. Because of my content syndication process in 2022 and 2023, it has become harder to pinpoint which platform people are initially finding me on, because there are so many places to consume and connect, but I do see a direct correlation with the platforms I am posting the most to in a given month, with what platform name (YouTube or Blog/Website) comes out of the client’s mouth upon our first phone call. (And it is important to note that I do post my YouTube videos to my blog/website, so this helps with my reach on Google. I have been seeing over 1M organic impressions on Google each month.)
So a little back story, posted 3 videos to YouTube in 2017, 16 videos in 2018, and 27 videos in 2019. That count only includes the ones that were real estate-related, and that are still relevant to my target audience. Yes, I didn’t get my first closing until 2020. The turning point for me was cleaning up my channel. I took off every video that was personal (shopping hauls, my kids’ school singing performances, and my juicing videos). The second I “cleaned up my channel”, and started creating a brand was the game changer. My thumbnails had a style, and they were more professional.
Fast forward to today, I have hundreds of videos uploaded to YouTube, I have a YouTube shorts strategy, and I syndicate all of my YouTube videos to other platforms including my blog/website, and Pinterest. The amount of pieces of content I am publishing to the Internet each month is in the hundreds. And while the economy has slowed, which has slowed down my industry, I am still seeing weekly calls, and monthly sales way above my competitors.
I think these numbers do a great job of illustrating why I think you should be on YouTube as a small business owner or entrepreneur. I know that not all industries transact like real estate, but there are YouTube success stories everywhere, especially on YouTube itself. So that is my perspective, but let’s check out some data and statistics.
Two Billion People Frequent YouTube Every Month
YouTube attracts a staggering 2 billion users monthly, making up almost a quarter of the global population. Given its extensive reach, your business stands a good chance of reaching your target demographic.
Higher Education Level Among YouTube Users
A study by Nielsen, commissioned by Google, suggests that YouTube users are more likely to have a college degree compared to the average internet user.
YouTube Ranks Second in Global Search Engines
It follows Google, outperforming other search engines like Bing and Yahoo, making YouTube SEO crucial for visibility.
30 Billion Daily Views on YouTube Shorts
Launched in 2021, YouTube Shorts now amasses over 30 billion daily views, making it a must-consider for your video strategy.
One Billion Hours of Daily Watch Time
YouTube users collectively watch over a billion hours of content each day.
Consumer vs. Marketer Priorities: An Opportunity for Brands
Despite 51% of consumers planning to use YouTube more, only 35% of marketers intend to focus on the platform in the coming year, creating a potential gap to exploit.
YouTube and Shopping: The Early Influence
A whopping 80% of shoppers who watched a product-related video did so at the start of their shopping journey.
And my four favorite reasons why you should be using YouTube as part of your online marketing strategy…
Build Trust with Transparency
One of the most significant advantages of YouTube is the level of transparency it allows. As a small business, building trust with your audience is key. With YouTube, you can literally put a face to your brand. Whether you’re offering product tutorials, behind-the-scenes looks, or customer testimonials, showing the ‘human’ side of your business can go a long way in establishing trust and credibility.
Low Barrier to Entry
You don’t need a Hollywood-level production team to make effective YouTube videos. A simple smartphone and a good idea can get you started. Unlike traditional advertising mediums, such as television, where production costs can be prohibitive, YouTube offers a low-cost alternative that doesn’t compromise on reach or engagement.
An Evergreen Source of Traffic
Unlike running ads that have a specific run-time, your YouTube videos continue to remain accessible indefinitely. This provides an ongoing opportunity for audience growth without any additional investment. A well-made video can generate traffic for years, giving you a great return on investment.
Integrate and Amplify Your Marketing Channels // Content Syndication
YouTube isn’t a standalone platform; it integrates well with other marketing channels. You can share your videos on social media, embed them in blog posts, or even use them in email marketing. This interconnectedness amplifies your message, giving you more bang for your buck.
High Conversion Potential
Video content has a proven track record for higher conversion rates compared to other content types. A well-placed Call-to-Action (CTA) in your video can direct highly engaged viewers to your product or service, converting enthusiasm into sales.
If you are not yet on YouTube, you’re missing out on an audience full of ideal clients allowing you the potential to find the growth you have been waiting for. The opportunities and doors you have yet to open are just waiting for you. Now, I don’t think you should only be on YouTube. I think you should incorporate other platforms into your online marketing strategy, including having a website with regularly created blog content, and a social media presence, especially Instagram.
So I going to get off my soap box for now, but I would love to answer any questions you have. Feel free to DM me on Instagram. And if you would love to learn my exact content syndication process for all of my content. You can find that blog post and ebook here. Love y’all. Hugs, Jo.
What’s next? Are you seeking both personal and professional growth without sacrificing? We are looking to work with those who are building a business while seeking a balance between family and work, and they don’t want to do it alone. We provide coaching, build-outs, training, step-by-step guides, mentorship, and one-on-one consultations.
Empowering you to build a successful business that complements, not complicates, your family life, offering you the tools and support to make it happen, Jo & Coaching. Hugs, Jo.
◯ ◯ ◯
🎥 YouTube Channel: https://youtube.com/@joandcoaching
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/omnipresence-marketing/id1714741619
🎙️ Spotify Podcast (Video or Audio): https://podcasters.spotify.com/pod/show/omnipresence
🛒 LET’S GROW
At Jo & Coaching: https://joandcoaching.com/store
Sign up for our newsletter: https://joandcoaching.com/newsletter
Omnipresence Marketing Build-Out: http://joandcoaching.com/buildout
📲 CONNECT WITH JO
Office Hours: https://joandcoaching.com/officehours
Instagram: https://instagram.com/joandcoaching
📚 OUR FAVORITE EBOOKS
How to create and market your digital products: https://joandcoaching.com/ebook1
How to hire your first VA: https://joandcoaching.com/ebook2
My Content Method: https://joandcoaching.com/ebook3
🤗 MEMBERSHIPS
REALTOR® Mentorship: https://stan.store/Joandcoaching/p/1on1-realtor-mentorship.
Group Coaching Membership: http://joandcoaching.com/join
Office Hours: http://joandcoaching/officehours
◯ ◯ ◯
🎥 SUBSCRIBE TO OUR YOUTUBE CHANNEL
Helping you become an end-to-end brand, business, and entrepreneur.
Thank you for subscribing: https://joandcoaching.com/subscribe
📣 THANK YOU FOR TRUSTING US
Hello, Jo here. At Jo & Coaching, we know most struggle with trying to wear all hats and build a presence on all platforms. We are a marketing firm that does more, by being with you every step of the way, so that you don’t experience burnout or overwhelm. We specialize in all things end-to-end brand building, so if you are looking for a knowledgeable marketing firm and brand builder, please reach out to us! Hugs, Jo.
