Document Over Create: The GaryVee Philosophy for Authentic Content
In a digital world cluttered with perfectly curated content, how do you make your voice heard without losing your authenticity? Gary Vaynerchuk, better known as GaryVee, offers a simple yet revolutionary approach: “Document, don’t create.”
By embracing this mantra, you can unlock numerous benefits, from personal branding to deeper audience engagement, all while staying true to who you are. Let’s dive into why this philosophy is a game-changer.
What Does “Document, Don’t Create” Mean?
The “Document, Don’t Create” philosophy boils down to a simple concept: Instead of trying to manufacture the “perfect” content, share your journey, thoughts, and process as they are. As GaryVee puts it, “You should be documenting versus creating. So many of you are in your own heads about what you should make. What you should be doing is just documenting your life.”
Why Should You Document Over Create?
1. Authenticity Over Perfection
In a world chasing the ideal Instagram life, authenticity is a breath of fresh air. When you document, you allow people to see the real you, flaws and all. This not only humanizes your brand but also builds trust.
2. Builds a Legacy
As you document your journey, you’re essentially building a library of your life’s work. “Legacy is greater than currency,” GaryVee often says. This recorded legacy could be something of immense value, both emotionally and potentially financially.
3. Overcoming Content Creation Barriers
Many people want to create content but get stuck in the planning phase. “The reason you’re not doing as well as you want is you’re thinking in a ‘create’ mind,” explains GaryVee. Documenting is liberating; it bypasses overthinking and perfectionism.
4. Audience Engagement
When you document your life or work, you give people a behind-the-scenes look. This can make your audience feel like part of your journey, which is much more engaging than a polished, one-sided presentation.
5. Makes You Relatable
People don’t always want advice from a guru; sometimes they want to see someone who is just a step or two ahead of them. Documenting your journey, including the struggles and failures, makes you approachable and relatable.
How To Implement “Document Over Create”
Start Simple
Don’t worry about fancy equipment or the perfect setup. Use your smartphone if that’s what you have. “You’re not gonna meet a lot of people who love what they do as much as I do, and that’s what I want for every single one of you,” says GaryVee. So start documenting what you love.
Consistency Over Quality
Consistency is key in any content strategy. Documenting makes it easier to be consistent because you’re not agonizing over every little detail.
Use All Platforms
GaryVee advises using all the social platforms available to you. “It’s important to remember that you’re not gonna be good at everything,” he states, but the act of documenting across “all” platforms allows you to reach as wide an audience as possible.
GaryVee’s “Document, Don’t Create” philosophy is a paradigm shift that can free you from the shackles of perfectionism and bring authenticity back to content creation. So pick up that camera or start typing and document your journey as it unfolds. As GaryVee himself puts it, “It’s about storytelling. It’s about giving a damn about the consumer. It’s about not worrying what everyone else thinks.”
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Hi sweet friend. This is actually a section of my brand new ebook, My content method. If you haven’t read about what this has done for me, and what it can do for you, I strongly encourage you to read about it in this blog post. I so passionately want to share my content method and philosophy with you, so I hope you check it out.
Hugs, Jo.
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