Day 3 of 30 Freebies: Today’s freebie: Discover Your Brand Identity Workbook – Link.
Hey friend, and welcome back to the blog! I know you’re busy juggling family and business, but I promise, this read will be worth the few minutes you sneak in between sippy cups and strategy sessions. Today we’re diving into a topic you’ll love: curating an Instagram feed that elegantly blends your business and your daily life.
Why It Matters
Before we get into the how-tos, let’s talk about why a cohesive Instagram feed matters. When someone lands on your profile, you have just a few seconds to make an impression. A well-thought-out Instagram feed can instantly convey who you are, what you’re about, and why people should care—without them having to read a single caption.
Start with a Color Scheme
To give your feed a cohesive look, stick to a specific color palette. Not only does it make your feed look good, but it also subtly reinforces your brand. It can be as simple as using a particular filter on all your photos or editing them in a similar style. If you’re a fan of Starbucks, for example, maybe a warm and inviting color scheme with pops of green could work well for you.
Balance Business and Personal
Many struggle with blending the professional and personal aspects of their lives on Instagram. A good rule of thumb is to follow the 70-20-10 rule:
- 70% of your posts are about your business and how it adds value to your audience.
- 20% can be posts that talk about your personal life or interests.
- 10% can be promotional or direct asks, like promoting a sale or asking for newsletter sign-ups.
Use Grid Planning Apps & Auto Schedulers
Apps like Later, Planoly, or Loomly allow you to plan your posts ahead of time. You can see how photos look next to and above one another before you post them. These apps are great for finding that balance between business posts and cute snaps of your little ones or your favorite Target finds.
Related Blog Posts
- Pros & cons of Later – Link. // I have used Later in the beginning years of its founding. It has evolved a lot.
- Pros & cons of Planoly – Link. // I have used Planoly in the past, but I no longer schedule my Instagram posts.
- Pros & cons of Loomly – Link. // I use and love Loomly for a handful of my platforms. It was the first to support all of the platforms I post to.
Consistent Quality Over Quantity
You’re busy; I get it. You don’t have to post every day. It’s far more essential to maintain consistent quality than to meet a daily quota. Excellent, purposeful content always trumps random, frequent posts.
Tell a Story
Finally, think of your feed as telling a story. You want to take your audience—potential customers, fellow moms, or both—on a journey. Whether it’s the story of how you built your business or your experience as a stay-at-home mom entering the world of entrepreneurship, make it engaging and relatable.
Circling back around…
Life is complicated, but your Instagram feed doesn’t have to be. With a bit of planning and a consistent approach, you can have a feed that reflects both your brand and your busy, fulfilling life. So, go on, give these tips a try, and let your Instagram feed be a true reflection of the incredible woman that you are!
Happy posting.
Day 3 of 30 Freebies: Today’s freebie: Discover Your Brand Identity Workbook – Link.
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