I doubled my real estate leads in the last week. — Let me teach you how I did it.
Hello, sweet friend. My name is Jo, and it is nice to meet you. I love having intimate conversations about life, growth, and real estate. I hope you don’t mind.
In the past four years, I have averaged $662,500 a year, with the year prior generating $300,000 in commissions and my best year generating $900,000 in commissions. So let me take you back to the “before.”
In 2018, I had figured out a secret. A sweet lender friend of mine, Renee Morton, had told me about how she was generating leads from Yelp.com, and she thought I should give it a try. So I did, and by the end of 2019, I had made $300,000, with 80% of that coming directly from organic Yelp leads. That was before I started creating content.
In 2020, I got serious about YouTube. I had been watching it since I was a teen but never used it as a superpower. I uploaded 211 videos that year and generated $500,000 in commissions. In 2021, I uploaded 139 videos and generated $800,000 in commissions. In 2022, I uploaded 215 videos and 187 shorts, generating $900,000 in commissions. In 2023, 117 videos and 546 shorts, generating $450,000 in commissions.
Two years ago, on March 22nd, 2022, I decided to get serious about Instagram. I created a new account for my brokerage and brand, Jo & Co. It took us one year and three months of posting daily to get our first viral video, with 16M views. In the last two months, we have had many more viral videos—none of that extreme, but ones to be proud of. And two years from the beginning, we finally got actual leads from Instagram.
We have finally entered Instagram’s good graces. Our content hasn’t changed much, but the values of Instagram (and its users) have changed. We have never been much of an entertainer; we have been value providers. This change we are feeling might be because people on Instagram are growing up.
We do Instagram differently than others. Our goal was always to be perceived as a local expert, not just in real estate but also in all things local. So, we created local content and published it on Instagram (and YouTube).
But how did we double our leads in the last week? — We do have more videos going micro-viral than ever before, but…
Do you want to know what the magic pill was? Becoming more intentional about our goals! We introduced a direct call to action after the value “to learn more.”
It was that simple.
We introduced ManyChat automations, and started sharing information that was timely and relevant to the user.
Imagine sitting down for a cozy chat over coffee, where conversations flow smoothly, except this magic happens digitally. ManyChat is our little online wizard, a tool that crafts personalized conversations with our potential clients and our cherished friends through automation. It’s like having a digital assistant who’s always ready to guide and share. So, every time we say “to learn more” or “comment to get started,” ManyChat serves as the bridge connecting us with them, ensuring that lead generation is as simple as saying hello.
What is ManyChat?
ManyChat is a digital tool designed for automated messaging and conversation management, primarily on social media platforms like Facebook Messenger, Instagram, and WhatsApp. It allows users, especially businesses and content creators, to engage with their audience in a more personalized, efficient, and scalable way. With ManyChat, we can set up automated sequences to respond to inquiries, deliver information, and guide our potenital clients through various processes, essentially 24/7 without missing a beat. This automation ensures that when they are curious or need assistance, the system is ready to provide immediate, relevant responses, making our interaction smoother and more responsive. It’s akin to having a virtual assistant dedicated to keeping our conversations flowing, ensuring the potential client always have the information they need at their fingertips. This tool is instrumental in optimizing one’s engagement strategy, helping to stay connected with the potential client by offering value in every interaction.
So if I wasn’t getting Instagram leads before now, where is the other half coming from?
- YouTube
- Agent Referrals
- Blog
- Yelp
- Google Reviews
- Sierra Interactive Website
Want to learn how to do all of this for yourself? Sign up for my course waitlist at https://www.os.joandcoaching.com/cs.
I hope you enjoyed this post. With love, Jo.
What’s next? Are you seeking both personal and professional growth without sacrificing? We are looking to work with those building a business while seeking a balance between family and work, and they don’t want to do it alone. We provide coaching, build-outs, training, step-by-step guides, mentorship, and one-on-one consultations.
Empowering you to build a successful business that complements, not complicates, your family life, offering you the tools and support to make it happen, Jo & Coaching. Hugs, Jo.
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Hello Jo here. At Jo & Coaching, we know most struggle with trying to wear all hats and build a presence on all platforms. We are a marketing firm that does more by being with you every step of the way so that you don’t experience burnout or overwhelm. We specialize in all things end-to-end brand building, so if you are looking for a knowledgeable marketing firm and brand builder, please contact us! Hugs, Jo.
