How to figure out Instagram.
Day 1 of 30 Freebies: Today’s freebie: Client Avatar Questionnaire Canva Template – Link.
Short of going viral, It is hard to reach your target audience when you are new on Instagram. Anyone telling you otherwise is lying to you. The Instagram algorithm has undergone numerous changes since its inception in 2010. The most significant change to the algorithm was made in 2016 when Instagram moved away from the chronological feed to one based on user engagement. This was a pivotal moment, and minor tweaks have been made weekly ever since.
Yes, you can slowly grow your audience by showing up, but you won’t grow substantially until you go viral. Going viral allows you to reach the masses and the odds of getting in front of your ideal client are high.
Let’s do some math. Let’s say you have this goal of acquiring 100,000 users and for simplicity’s sake, let’s assume that is how many people that are your ideal client on Instagram. That is .001% of all Instagram accounts, meaning 1 in 10,000 people are your ideal client. So for every 10,000 people you reach with one reel, one might be ideal and once nurtured, a loyal follower. This math, easily illustrates how going viral can quickly expose you to the masses and increase your chances of finding your ideal client.
But going viral is only one part of the puzzle. You must be able to convert (get the viewer to follow you) the viewer. Most viewers are going to visit your profile before following your account. So how do you get them to follow? You must have a great bio and appealing feed that speaks to them. So what this really means is that your content must be made for them.
So the second piece of the puzzle is creating content that talks to your ideal client. And before you can talk to your ideal client, you must define her. This is the most basic and important thing you can do for your account and reach. So how do you define your ideal client? Well, let’s first name this task. What we are defining is our avatar. The easiest way to define our avatar is to answer these questions. The questions below are broken down into categories.
// What is a client avatar? It is a semi-fictional representation of your ideal customer, including key demographics, psychographics, behavior, and preferences. Creating an avatar allows you to focus your marketing efforts, create more targeted content, and build a stronger brand that resonates with your audience.
Demographics
1. What is their age range?
2. What is their gender?
3. Where do they live? (Country, state, city, urban/suburban/rural)
4. What is their marital status?
5. Do they have children? How many and what ages?
6. What is their educational background?
7. What is their income level?
8. What is their occupation?
Psychographics
9. What are their values and beliefs?
10. What are their interests and hobbies?
11. What are their goals and aspirations?
12. What challenges or pain points do they face?
13. What are their fears and frustrations?
14. What motivates them?
15. How do they define success?
Behavior and Preferences
16. What social media platforms do they use?
17. What types of content do they consume? (blogs, videos, podcasts)
18. How do they consume content? (mobile, desktop, tablet)
19. When are they most active online?
20. What are their favorite websites or online communities?
Brand Affinity
21. What brands do they love?
22. Which influencers or public figures do they follow?
23. What publications or blogs do they read?
24. Do they belong to any associations or groups?
Buying Behavior
25. How do they make purchase decisions?
26. What are their objections to buying?
27. Do they prefer online or in-store shopping?
28. What triggers them to make a purchase?
29. Are they impulse buyers or do they take time to research?
Communication Style
30. What tone resonates with them? (formal, casual, professional)
31. What language or jargon do they use?
32. Do they respond better to emotional or logical appeals?
Needs and Wants
33. What problem are they looking to solve?
34. What would make their life easier or better?
35. What do they wish brands understood about them?
Download our free “Client Avatar Questionnaire” Editable Canva Template here.
Answering these questions will help you form a well-rounded client avatar, enabling you to target your marketing, content, and product development more effectively. And do not forget to name her. My avatar’s name is Emily.
It is important to note, that we cannot rely on the algorithm to bring us our ideal client without going viral. Because if the algorithm was as good as one wishes, all of our reels would reach everyone who would enjoy it. And we all know, that isn’t the case.
By creating content for your avatar, the potential for your content to reach her increases. Once it reaches her, the chances of her following your account increase significantly.
I really do think, that creating content for “one person” by defining that “one person” via these avatar-defining questions are the first two pieces of the puzzle when it comes to going viral on Instagram with the goal in mind to find your ideal audience and client.
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