Hi friend. Have you been thinking about blogging? Well if you are on the fence about starting a blog or writing blog content on a regular basis, get ready to jump off before you even finish this blog post. Blogging remains one of the most effective ways to boost online visibility, establish expertise, and even generate income. Get ready, because I am sharing with you some statistic-backed reasons to start blogging today. Make sure you read to the end for Tools Every Blogger Should Have + My Blogging Tips!!
The Numbers Don’t Lie: Compelling Statistics to Inspire Your Blogging Journey
1. Boost in Web Traffic
Did you know that companies with blogs produce an average of 67% more leads per month than those without? Blogs are a magnet for organic traffic, which is crucial for increasing online visibility.
2. High ROI
Marketers who prioritize blogging efforts are 13 times more likely to achieve a positive ROI (Return On Investment) on their efforts. Blogging is cost-effective and can deliver significant returns, especially when done consistently.
3. Showcase Your Expertise
Approximately 60% of consumers feel more positive about a brand after consuming its content. Blogs are an excellent platform for displaying your knowledge and building trust with your audience.
4. Longevity of Content, aka, Evergreen Content
Unlike social media posts that often get lost in the fast-paced news feeds, a blog post can continue to attract new leads for years after it is published. In fact, 1 in 10 blog posts are compounding, meaning they generate more traffic over time organically.
5. Google Loves Fresh Content
Companies that blog receive 97% more links to their website. Google’s algorithm favors websites that are updated regularly, and blogging is one of the easiest ways to ensure that your website stays fresh.
6. Consumer Behavior
About 77% of Internet users read blogs regularly. Not only do blogs have the potential to reach a wide audience, but they are also a part of most consumers’ purchasing processes. Over 90% of buyers find their answers through a blog search.
7. Competitive Edge
While about 77% of internet users read blogs, only around 25% of companies maintain one. This means that by having a blog, you’re giving your business a competitive edge in reaching more consumers through educational content.
8. Monetization Opportunities
If you’re an individual considering starting a personal blog, consider this: over 60% of bloggers report that they are involved in monetizing their blogs through different methods like ads, affiliate marketing, and product or service offerings.
9. The Power of Sharing
Blog content is three times more likely to be shared on social media than any other form of content. This shows that blogs can be an integral part of your social media strategy, driving both website traffic and social media engagement.
10. Video and Multimedia
Blogs incorporating video attract 3 times as many inbound links as blogs without video. This shows that diversified content within your blog can amplify its effectiveness.
The numbers really do speak for themselves. Blogging is an indispensable tool for any marketer, business owner, or individual looking to create a strong online presence, establish authority in a field, or even earn income. With substantial benefits like increased leads, higher ROI, and a more engaged audience, there’s never been a better time to start blogging.
Don’t just take our word for it; let the statistics guide you in making an informed decision. So go ahead, start that blog you’ve been thinking about, and unleash the untapped potential that awaits you. And if you are scared of hurting yourself as you jump off that fence, I would love to be there for you. All of my contact information is below. I cannot wait to hear from you.
Hugs, Jo.
Bonus Section: Tools Every Blogger Should Have // Tips
- You need some sort of SEO plugin. Yoast SEO and OptinMonster are two really good ones I have used before. Whenever you are downloading plugins, make sure they have lots of downloads and a high review score.
- You can schedule out your blog posts. WordPress has a built-in option. You select the word “Immediately” next to Publish in your “Post” sidebar, and you would then pick the designed date/time. I recommend posting at least once a day, but more is better.
- My favorite blog platform is WordPress. Once you have a domain and a server, installing WordPress is free. There are so many free templates to choose from, so you don’t have to 100% start from scratch. I personally love the building platform Elementor. I honestly have a love-hate relationship with it, but it makes designing a lot easier. This year is my first time using Elementor.
- My favorite hosting service is Bluehost. There are so many pricing options. I personally have unlimited hosting but that is because I have 30+ domains. What I love most about Bluehost is their 24/7 customer service.
- Use beautiful imagery. It makes all the difference. You can get royalty-free images from Unsplash.com free of charge.
- Design and write with SEO in mind. I haven’t yet written a blog post about SEO, so I can’t link it, but stay tuned. But you should do some research on basic SEO blogging best practices.
- You should be embedding all YouTube videos into blog posts. Make sure each video you upload to YouTube has its own blog post.
- Syndicate your blog posts to Pinterest. I personally use Canva to make my Pinterest Pins. Pinterest is a great way to boost traffic. You can even upload videos to Pinterest, and point the pin to your blog or Instagram!
What’s next? Are you seeking both personal and professional growth without sacrificing? We are looking to work with those who are building a business while seeking a balance between family and work, and they don’t want to do it alone. We provide coaching, build-outs, training, step-by-step guides, mentorship, and one-on-one consultations.
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